Friday 22 July 2016

Google’s Ban On Payday & High-Interest Loan Ads Going Into Effect Now

Google announced Wednesday that it will ban on payday and that require repayment within 60 days and high-interest loan rates that is above 35 percent. The first time decision Google has announced a global ban on ads for a broad category of financial products. Note, the policy on high-APR (annual percentage rate) personal loans affects only US advertisers and this policy work for short-term personal loans is global.

The policy includes the following reasons for ad disapproval:-
 

Payday Loans:- In this Personal loans that require repayment in full in 60 days and we refer to these as ‘Short-term personal loans.

High interest Loans:- In the United States, where the Annual Percentage Rate (APR) is 36% or higher, it do not allow ads for personal loans. For personal loans in the US must display their maximum APR, calculated consistently with the Truth in Lending Act (TILA).



New ads for payday and high-interest loans will no longer be accepted Google’s platform. After the next several weeks Google will remove any existing ads from the system and also give some time to do. Atechnocrat is a known a best SEO Company in India and we provides wide range of services to suite your business, reasonable SEO Packages based on your requirement and budget.

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