As expanded text ads are rolling out, the cut off the new, longer double headlines. This have potential legal ramifications for business in highly regulated industries as pharmaceuticals. Here is an example of a truncated ETA headline:-
Google AdWords responded to the tweet above with a recommendation to keep the combined character count of the two headlines limited to a total of 33 characters to avoid having the second headline truncated. Google’s Cassie Hartt has followed up with clarification on this issue on the AdWords Community forum. But since ads are based on characters, not pixels and avoid headline truncation, Hartt reiterated the recommendation of 33 characters.
So, if you’re including information in your headlines, when truncated, the meaning of your headline changes or if you just can’t stand seeing your work cut off, it’s probably best to stick with 33 characters.
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Google AdWords responded to the tweet above with a recommendation to keep the combined character count of the two headlines limited to a total of 33 characters to avoid having the second headline truncated. Google’s Cassie Hartt has followed up with clarification on this issue on the AdWords Community forum. But since ads are based on characters, not pixels and avoid headline truncation, Hartt reiterated the recommendation of 33 characters.
So, if you’re including information in your headlines, when truncated, the meaning of your headline changes or if you just can’t stand seeing your work cut off, it’s probably best to stick with 33 characters.
There are lots of companies that provide SEO Services for your business. But how to choose a good and right company that satisfies client’s needs and requirements? That is a problem. Atechnocrat is best SEO Company In India that will suit your needs and requirements with cost-effective rates.
Thank You !
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