AMP Breaks Out Of News Into The Main Google Search Results

Google is taking Accelerated Mobile Pages (AMP) beyond the “Top Stories” and into the main organic mobile search results. Today Google has announced a developer preview with a general Google.com roll out to follow in the near future.

That means mobile users will soon start to content in search results with the AMP lightning bolt logo, which indicate the content is available in the mobile format – comparable to “mobile friendly”. Google’s VP of Engineering David Besbris told that the AMP pages will not receive a ranking boost, but in past Google has suggested load time of page speed are (or will become) mobile ranking factors. Besbris explained, however, that where there are two identical pages that is one AMP and one mobile-friendly, Google will serve the AMP page.

Google is hoping to rectify that and expose more people to AMP and its benefits are the following:-

•    AMP pages are 4x faster, use 10x less data compared to non-AMP pages
•    On average AMP pages load in less than one second
•    90 percent of AMP publishers experience higher CTRs
•    80 percent of AMP publishers experience higher ad viewability rates

Google sees the open-source Accelerated Mobile Pages (AMP) is a best way to boost the mobile web (and search) and to deal with consumer objections to aspects of the mobile user experience, like slow-loading pages and annoying ad formats. Atechnocrat a website development, website designing and SEO Company in India which situated in Delhi.

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New Google Help Document Defines Search Analytics Impressions, Position and Clicks

Google has released a new help document that defines search analytic impression, position and clicks. It defines the metrics which used on the Google Search Analytics report that webmasters can find within the Google Search Console.

Specifically, it aims to represent a three core metrics used on the report that is impressions, position and clicks.

The document even goes through how these metrics change based on the type of result. For example impression for a blue link in the search results and it is counted when the page loads, but not when the user scrolls past the result. This is a living document and Google wrote the definitions may change in this document. We at Atechnocrat provides best SEO Services in Delhi and our Affordable SEO Plan is according to your budget.

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Google Maps Updates Map Design, Highlights Areas Of Interest And Adds Business Photo Carousel

Google has announced about Google Maps. Google Maps is updated the design of the maps interface to make it easier for their maps users to navigate and discover places. Check out the new image with features which is subtle but Google said it helps to you in navigate. This update was done across Google Maps on Android, iOS and desktop.

Here is a before and after shot:-

Plus, Google Maps has allow the area of interests highlighted, you zoom into the map. The highlight is done in an orange shade. Below a video of how it works:

In addition, Google Maps has updated that is how the business photos and street views imagery viewer works. Now It has more of a carousel layout, with a quick way to toggle between normal photos and 360-degree photos. I captured a screen shot.

Google also explained that “the new Maps have a subtle color scheme that help you easily differentiate between man-made or natural features, and the best thing it is quickly identify places like hospitals, schools or highways.” We, Atechnocrat are a leading SEO Company in India that offers one of the best SEO Services Plan and design services to your websites.

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Four Ways To Improve Your Organic Reach On Facebook

Facebook will show more funny videos and pictures posted by family and friends instead of other marketing new, update, brands and publishers.

Preferred Audience Targeting:- It is a new features that works just like ad targeting, while you’re organic post, in this you target organic updates as if your ads, for free. You target your update those people who are most likely to be interested in your update will see it.

Here’s where the preferred audience targeting option can be found:-

 Post Engagement Ads:- You can use Facebook’s Post Engagement Ads that give your posts a bit of a push. For example, I posted the below update only on my wall. The engagement is going to be very low. Maybe a hundred people will see it. But if I spend just $20 to promote it? In this case, I paid for more than 4,400 impressions (clicks, follows, likes, etc.), but also got lots of 1,000 organic engagements for free as a result.

Add Engaged Followers:- Did you know who have recently engaged with your post as like, you can selectively invite people this is a way. You want who people engage with your Facebook post with you to become part of your Facebook fan base.

Here you do such as who people reacted to your post (liked, loved, etc.), you search on name and invite to people who engaged with one of your Facebook posts

Use Video Content:- User watch more than 8 billion video every day on the social media and video gets lots of engagement. Just look at this recent research from BuzzSumo, that examined the average total number of shares of Facebook videos:-

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Google’s Ban On Payday & High-Interest Loan Ads Going Into Effect Now

Google announced Wednesday that it will ban on payday and that require repayment within 60 days and high-interest loan rates that is above 35 percent. The first time decision Google has announced a global ban on ads for a broad category of financial products. Note, the policy on high-APR (annual percentage rate) personal loans affects only US advertisers and this policy work for short-term personal loans is global.

The policy includes the following reasons for ad disapproval:-
 
Payday Loans:- In this Personal loans that require repayment in full in 60 days and we refer to these as ‘Short-term personal loans.

High interest Loans:- In the United States, where the Annual Percentage Rate (APR) is 36% or higher, it do not allow ads for personal loans. For personal loans in the US must display their maximum APR, calculated consistently with the Truth in Lending Act (TILA).

New ads for payday and high-interest loans will no longer be accepted Google’s platform. After the next several weeks Google will remove any existing ads from the system and also give some time to do. Atechnocrat is a known a best SEO Company in India and we provides wide range of services to suite your business, reasonable SEO Packages based on your requirement and budget.

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Google My Business Now Offering Some Businesses Email-Based Verification

Google is allowing some business owners to verify their local listings within Google My Business through email verification. Kiran C. Kumar posted a screen shot on twitter and offering a three methods to verify the business. This action is posted on Twitter by Kiran C and here you can see Google is offering three methods to verify the business. The first option is by emailing an email address for instant verification. The second methods are typical, via phone or postal card.

Here is a screen shot showing the email option:-

Here you can see, verify the business “by email now,” and it lists one of the email addresses and the business’s official website due to Google get more verified businesses in Google My Business/Google Maps. Delhi based Atechnocrat is one of the best SEO Company in India that provide impressive and affordable SEO Packages.

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Twitter Adds Live Video Button For IOS & Android & Says Periscope Embeds Are On The Way

Twitter is given the good news by pushing its live video this week, rolling out a new live video button on iOS and Android phones. It will able to embed Periscope broadcast across the web the same way they can embedded tweets.

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