First Appearance of Ads in Local Pack Found In UK Mobile Search Result

Google confirmed that ads it would be appearing in Local Pack. At the time, it wasn’t clear when this would roll out or weather the ad would replace one of the listings or become a fourth position in the pack. However, Ryan Scollon yesterday spotted a Local Pack with three organic listings and one ad at the top in a UK mobile search:-

We reached out to Google for a comment but have yet to hear back. My guess is that Google is still testing formats and this isn’t yet a formal rollout. We’ll update this post if we get any statements or new information from Google. You get best SEO Services with affordable rates at Atechnocrat.

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New Google Help Document Defines Search Analytics Impressions, Position and Clicks

Google has released a new help document that defines search analytic impression, position and clicks. It defines the metrics which used on the Google Search Analytics report that webmasters can find within the Google Search Console.

Specifically, it aims to represent a three core metrics used on the report that is impressions, position and clicks.

The document even goes through how these metrics change based on the type of result. For example impression for a blue link in the search results and it is counted when the page loads, but not when the user scrolls past the result. This is a living document and Google wrote the definitions may change in this document. We at Atechnocrat provides best SEO Services in Delhi and our Affordable SEO Plan is according to your budget.

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Google Reiterates Suggested 33-character Limit In ETA Headlines To Avoid Truncation

As expanded text ads are rolling out, the cut off the new, longer double headlines. This have potential legal ramifications for business in highly regulated industries as pharmaceuticals. Here is an example of a truncated ETA headline:-

Google AdWords responded to the tweet above with a recommendation to keep the combined character count of the two headlines limited to a total of 33 characters to avoid having the second headline truncated. Google’s Cassie Hartt has followed up with clarification on this issue on the AdWords Community forum. But since ads are based on characters, not pixels and avoid headline truncation, Hartt reiterated the recommendation of 33 characters.

So, if you’re including information in your headlines, when truncated, the meaning of your headline changes or if you just can’t stand seeing your work cut off, it’s probably best to stick with 33 characters.

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Twitter Adds Live Video Button For IOS & Android & Says Periscope Embeds Are On The Way

Twitter is given the good news by pushing its live video this week, rolling out a new live video button on iOS and Android phones. It will able to embed Periscope broadcast across the web the same way they can embedded tweets.

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