Google Reiterates Suggested 33-character Limit In ETA Headlines To Avoid Truncation

As expanded text ads are rolling out, the cut off the new, longer double headlines. This have potential legal ramifications for business in highly regulated industries as pharmaceuticals. Here is an example of a truncated ETA headline:-

Google AdWords responded to the tweet above with a recommendation to keep the combined character count of the two headlines limited to a total of 33 characters to avoid having the second headline truncated. Google’s Cassie Hartt has followed up with clarification on this issue on the AdWords Community forum. But since ads are based on characters, not pixels and avoid headline truncation, Hartt reiterated the recommendation of 33 characters.

So, if you’re including information in your headlines, when truncated, the meaning of your headline changes or if you just can’t stand seeing your work cut off, it’s probably best to stick with 33 characters.

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Google’s Ban On Payday & High-Interest Loan Ads Going Into Effect Now

Google announced Wednesday that it will ban on payday and that require repayment within 60 days and high-interest loan rates that is above 35 percent. The first time decision Google has announced a global ban on ads for a broad category of financial products. Note, the policy on high-APR (annual percentage rate) personal loans affects only US advertisers and this policy work for short-term personal loans is global.

The policy includes the following reasons for ad disapproval:-
 
Payday Loans:- In this Personal loans that require repayment in full in 60 days and we refer to these as ‘Short-term personal loans.

High interest Loans:- In the United States, where the Annual Percentage Rate (APR) is 36% or higher, it do not allow ads for personal loans. For personal loans in the US must display their maximum APR, calculated consistently with the Truth in Lending Act (TILA).

New ads for payday and high-interest loans will no longer be accepted Google’s platform. After the next several weeks Google will remove any existing ads from the system and also give some time to do. Atechnocrat is a known a best SEO Company in India and we provides wide range of services to suite your business, reasonable SEO Packages based on your requirement and budget.

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Twitter Adds Live Video Button For IOS & Android & Says Periscope Embeds Are On The Way

Twitter is given the good news by pushing its live video this week, rolling out a new live video button on iOS and Android phones. It will able to embed Periscope broadcast across the web the same way they can embedded tweets.

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